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Gender and the Media Research Page

Media Studies Index Media Studies Program

Note: To access these library articles, you must be a currently enrolled student or an employee of UMass Lowell.

Christina N. Baker.  "Images of Women's Sexuality in Advertisements: A Content Analysis of Black- and White-Oriented Women's and Men's MagazinesSex Roles: A Journal of Research 52.1-2 (Jan 2005): p13(15). 

Catherine I. Bolzendahl; Daniel J. Myers,  "Feminist Attitudes and Support for Gender Equality: Opinion Change in Women and Men, 1974-1998," Social Forces, December 2004

Robert J. Fisher; Laurette Dube, "Gender Differences in Responses to Emotional Advertising: A Social Desirability Perspective," Journal of Consumer Research, March 2005

Dennis J. Ganahl; Thomas J. Prinsen; Sara Baker Netzley, "A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation," Sex Roles: A Journal of Research, Nov 2003

Lynda Lee Kaid, "Gender Reactions to TV Political Broadcasts: A Multi-country Comparison," The Harvard International Journal of Press/Politics, Spring 2000

James D. King; Jason B. McConnell,  "The Effect of Negative Campaign Advertising on Vote Choice: The Mediating Influence of Gender," Social Science Quarterly, Dec 2003

Mimi Marinucci. "Television, Generation X, and Third Wave Feminism: A Contextual Analysis of the Brady Bunch," Journal of Popular Culture, Feb 2005

William M. O'Barr, "Roundtable on Advertising and the New Masculinities," Advertising & Society Review - Volume 5, Issue 4, 2004

Veronique Pin-Fat and Maria Stern.  "The Scripting of Private Jessica Lynch: Biopolitics, Gender, and the 'Feminization' of the U.S. Military."   Alternatives: Global, Local, Political 30.1 (Jan-March 2005): p25
 


Online Research Links: Gender and the Media