Note: To access these library articles, you must be a currently
enrolled student or an employee of UMass Lowell.
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Russ Baker, Kimberly Smith. "Stealth
TV: Channel One Delivers News and Advertising to
the Classroom." The American Prospect
12.3 (Feb 12, 2001)
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William E Baker, Heather Honea, Cristel Antonia
Russell. "Do
Not Wait to Reveal the Brand Name: The Effect of
Brand-Name Placement on Television Advertising
Effectiveness." Journal of
Advertising. Fall 2004.Vol.33, Iss. 3.
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David Banash.
"From
Advertising to the Avant-Garde: Rethinking the
Invention of Collage."
Postmodern Culture. Volume 14, Number 2,
January 2004
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Stephen Brown,
Lorna Stevens, and Pauline Maclaran. "I
Can't Believe it's not Bakhtin!: Literary Theory,
Postmodern Advertising, and the Gender Agenda,"
Journal of Advertising 28.1. Spring 1999
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Yuhmiin Chang, Esther Thorson. "Television
and Web Advertising Synergies." Journal of
Advertising 33.2 (Summer 2004)
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Josephine Woltman Elpers, Ashesh Mukherjee,
Wayne D Hoyer. "Humor
in Television Advertising: A Moment-to-Moment
Analysis Journal of Consumer Research." Dec
2004. Vol.31, Iss. 3.
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Robert J Fisher, Laurette Dubé. "Gender
Differences in Responses to Emotional Advertising: A Social
Desirability Perspective." Journal of Consumer Research.
Mar 2005.Vol.31, Iss. 4
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Paul Henry. "Systematic
Variation in Purchase Orientations Across Social Classes." The
Journal of Consumer Marketing. 2002.Vol.19, Iss. 4/5
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T.
J. Jackson Lears, . "From
Salvation To Self-Realization: Advertising and the
Therapeutic Roots of the Consumer Culture,
1880-1930." Advertising & Society
Review. Volume 1, Issue 1, 2000
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Rachel Maldonado,
Patriya Tansuhaj, Darrel D. Muehling. "The
Impact of Gender on Ad Processing: A Social Identity Perspective."
Academy of Marketing Science Review. 2003, Vol. 2003
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Andrew
A. Mitchell. "Are
Product Attribute Beliefs the Only Mediator of
Advertising Effects on Brand Attitude?"
Advertising & Society Review. Volume
1, Issue 1, 2000
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Katherine Parkin.
"The
Sex of Food and Ernest Dichter: The Illusion of
Inevitability." Advertising & Society
Review. Volume 5, Issue 2, 2004
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Pike, Jennifer J., and Nancy A. Jennings. "The
Effects of Commercials on Children's Perceptions
of Gender Appropriate Toy Use." Sex Roles:
A Journal of Research 52.1-2, Jan 2005
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Glenn W. Richardson. "Pulp
Politics: Popular Culture and Political
Advertising." Rhetoric & Public Affairs.
Volume 3, Number 4, Winter 2000
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Fath Ruffins.
"Roundtable
Issue: Conversations about Race and Ethnicity in Advertising,"
Advertising & Society Review. Volume 6,
Issue 2, 2005
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Joseph D Rumbo. "Consumer
Resistance in a World of Advertising Clutter: The case of Adbusters."
Psychology & Marketing. Feb 2002.Vol.19, Iss. 2
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Gad Saad.. "Applying
Evolutionary Psychology in Understanding the Representation of Women
in Advertisements," Psychology & Marketing. Aug 2004.
Vol.21, Iss. 8
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Michael Schudson.
"Advertising
as Capitalist Realism,"
Advertising &
Society Review.
Volume 1, Issue 1, 2000
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Irina
Six. "What
Language Sells: Western Advertising in Russia."
The Journal of Language for International
Business. 2005.Vol.16, Iss. 2
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Barbara B. Stern. "Textual
Analysis in Advertising Research: Construction and
Deconstruction of Meanings." Journal of
Advertising 25.n3, Fall 1996
Online Research
Links: History of Advertising
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Gina Agostinelli, Joel W. Grube. "Alcohol
Counter-Advertising and the Media: A Review of
Recent Research,"
National Institute on Alcohol Abuse and Alcoholism,
August 2002.
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Rebecca E. Clay. "Advertising
as Science,"
Monitor on Psychology, Volume 33, No. 9
October 2002
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Dan Cook. "Lunchbox
Hegemony: Kids & The Marketplace, Then and Now,"
Lip Magazine, August 20, 2001.
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Terry L. Heaton. "TV
News in a Postmodern World: The Convergence
Advertising Trap,"
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Walter D. Scott. "The
Psychology of Advertising."
An essay first published in the Atlantic Monthly in
January 1904.
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T Joseph B Walther; Zuoming Wang; Tracy Loh. "The
Effect of Top-Level Domains and Advertisements on
Health Web Site Credibility,"
The Journal of Medical Internet Research.
Jan-Mar 2004. Volume 6, Issue 1
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