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How does the shift to a learning organization
play out in terms of the management functions we have studied?
Budgeting
- Problems:
- can be seen as a way for a manager
to maintain or increase an individual's or department's power.
- they only deal with a single
year, so they're not good for long-term planning.
- versions such as the line-item
use only incremental decision making
- often preserve old decisions,
don't fully re-examine them.
- emphasize control over money
without really looking at how the money is being spent in terms
of achieving goals
- or, budgets may be used oppressively,
with managers focusing on mistakes
- some managers simply focus on
their own budgets when preparing budgets, rather than the needs
of the organization as a whole, and focus on outputs, not processes.
- Has been blamed as one of the
reasons for the corporate scandals such as Enron and WorldCom:
"One large survey of U.S. companies concluded that managers
either did not accept the budgetary targets and opted to beat
the system, or they felt pressured to achieve the targets at
any cost. This pressure is squeezing the life and spirit out
of many organizations and their people. It's the mentality that
says, 'Do what I say or your future is at risk.' It is driven
by greed and a need for instant gratification and immediate results.
This was evident at both Enron and WorldCom. The WorldCom culture,
say those who worked there, was all about living up to [CEO]
Bernard Ebbers's demands. 'You would have a budget, and he would
mandate that you had to be 2 percent under budget. Nothing else
was acceptable.'" --
Beyond
Budgeting
- traditional budget emphasis
is on control, "with a centralized force emphasizing
coercion rather than coordination, focusing on cost controls
rather than on creating value, which in turn stifles initiative
and keeps the planning and execution processes separate."
- top down: from CEO to line level
who must execute
- no longer consistent with decentralized
organizational styles that give more power and autonomy to line
managers. Inherent conflicts result.
- New Realities:
- companies today must be flexible
and innovative
- "Only by overcoming the
constraints of the traditional budgeting approach can managers
build a business model that operates at high speed; is self-questioning,
self-renewing, and self-controlling; and rewards innovation and
learning."
- New Practices:
- Beyond budgeting"
a performance management system that gives budgeting decisions
to the line managers, who are those most affected by budgets.
:
- eliminate annual budget cycle,
because it limits long-term planning and is deterministic
- goal is to support self-governing
business units
- give more responsibility and
accountability top more business units to create value. "devolution."
- create autonomous profit centers.
These will be able to continuously adjust their strategies and
encourage team performance at various levels.
- Doing this requires training
managers well, plus giving them freedom and responsibility to
deliver results. (my
emphasis)
- "Rolling
budgets"
review quarterly rather than just once a year.
- helpful in planning, because
you can work with "real-time" information
- can shift priorities more rapidly
if external conditions change
- requires that managers be more
intimately involved in the process
- Multi-year budgeting
- involves a 2-yr. or longer budget
(up to 5).
- improves long-term planning
and priority-setting.
- lets departments link long-term
plans and priorities with budgets and decision making.
- reduces amount of time annually
devoted to budgeting
- however, they lack flexibility
and make forecasting difficult
- Balanced scorecard:
combines traditional accounting with non-financial measures in
both long and short-term. "The balanced scorecard retains
traditional financial measures but also adds 3 other measures
to tell the company's real overall health:
- customers (factors such as product
image, service quality, cost
- internal factors (employee skills,
productivity, quality
- learning and growth (can company
change and be innovative?) -- this measures employee satisfaction.
Links performance to the company's
overall mission: are these expenditures and efforts helping achieve
it?
- Benefits:
- new versions may help the company
deal with fast change better.
- hidden benefits:
- give most useful and important
information for managers
- emphasize excellence in context
of efficiency and effectiveness throughout the organization
- "engage organization in
a coherent and efficient process that ties everything together,
including budget requirements, obstacles, and objectives"
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