Decision
Making
Process of identifying,
evaluating, and selecting alternatives to solve a specific issue.
Often,
when a company encounters the same type of patterns repeatedly,
there are rules developed governing decision-making, so only
senior executives make true decisions. In companies that face
constantly-changing circumstances, (such as security companies)
more people get opportunities to decide -- but may find it difficult
because they haven't been able to practice decision making first
in stable, bureaucratic environments. Security companies, because
of the nature of their business, must make certain that all individuals,
top to bottom, have "a comprehensive understanding of the
decision-making process."
3 principal phases, according
to Simon (1960):
- finding occasions to make decisions
- finding possible courses of
action
- deciding among the courses of
action.
There's also a decision-making
continuum: from "programmed decisions" which are so
common and ritualized that there's a procedure already in place
to handle them whenever they're encountered, to ones that are
unprecedented and there's no framework (such as response decisions
after 9/11).
- Rational decision-making model
Classical approach, it tries to
deal with decision-making in rational fashion,with 4 sequential
phases:
- define problem
- diagnose causes
- design solutions
- select best solution
It assumes "the decision
maker is aware of all of the available options or courses of
action. Based on a comprehensive and exhaustive understanding
of the issue and alternatives, the decision maker can choose
the option that maximizes the value of that decision (Vecchio,
1988)." It also assumes that the decision maker can meet
two requirements: able to select best plan that will provide
highest positive benefit to the organization (this is called
the closure axiom), and that decisions are "transactive,"
i.e., the decision maker can rank order the alternatives, choosing
the best alternative first.
Problems with this approach:
- many decisions must be made
in uncertain situations, no obvious right or wrong alternatives.
Can't know all alternatives at the time of the decision. Can't
really be sure these decisions are rational.
- Some decision makers assume
their decisions are rational, leading to "hyperrationality,"
in which decision makers don't admit they had to decide on the
basis of partial information.(Shulman 1997).
- According to Simon, (1957),
best you can hope for is "bounded rationality," in
which your rationality is constrained by factors such as incomplete
knowledge of all of the factors in the environment, or by your
lack of education. That leads to "satisfycing" decision-making:
it is impossible to make optimal decision because of limited
knowledge, so you find a solution that is good enough -- satisfactory
(Simon, 1957) by using guesses, hunches, estimates.
1 | 2 | 3 | 4 |
5 | 6
| 7 | 8
| 9 | 10
|