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Phase 3. Evaluate alternatives and make smart choices

Primarily chance to integrate and compare information. "This is the stage where you compare and contrast them along important dimensions such as risk, cost, and acceptability to key stakeholders."

"Usually one or two of the possible solutions seem better to you than the others. The analysis you conduct at this stage needs to use the full range of data to test these preferences and justify why a particular course of action is preferable.

"The most important limitation of any analysis is the quality and completeness of the data on which it is based. Weak data can't be improved by powerful analytical tools or fancy presentations. Be sure to pay attention to assumptions, estimates, and just plain guesses, and be honest with yourself and others in revealing what part they play in your analysis. Remember, too, that everyone has biases. Try to identify yours and counter balance them with solid analysis and reasonable alternative interpretations of the data."

".. you will make an explicit analysis of the risks associated with various tested alternatives. Notice that you have been identifying and dealing with risks from the outset. Opposing stakeholders represent risks, new technologies bring risk, and so on. Risk analysis can be very formal and quantitative or more qualitative. Scenario building is a technique in which you describe a hypothetical situation in a way that helps you predict the consequences of decisions and actions. It helps you see what could go wrong in different situations. You could also model these situations on paper or in simulations to understand how different actions or decisions might lead to unexpected results. This kind of analysis improves the confidence level of decision makers. These realistic projections of risk will help them understand the possible consequences of different choices."

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