Building business case for technology use/acquisition
What
is a business case for a technology investment?
"We define a business case as a well-reasoned argument designed
to convince an audience of the benefits of an IT investment, while
educating them about the changes, costs, and risks that will be
part of the effort. The goal of your business case is to inform
key players about your initiative and convince them to support
it in some specific ways."
Combines information, analysis, and recommendations. Because of the caution raised earlier about so many IT projects failing because of lack of a problem statement, has a simple statement of the problem to be solved, plus data showing why it is important, and its severity and complexity. Identifies customers and other stakeholders and how the problem affects them. States assumptions, estimates, and other weaknesses in underlying data. Gives the decision maker options: compares features, costs and benefits, and stakeholder impacts for each option. "Concludes with a recommended course of action and a justification that presents its strengths and weaknesses."
Includes written and oral presentations, supporting materials. "Your business case distills weeks or months of work. You need to be armed with all the data, but you will also need to present your findings and recommendations in a cogent, convincing, and interesting way."
Essential elements of a business
case
Includes: